Variety Plus all rights reserved ©

Who we are

Variety Plus is one of the UK’s fastest growing Chinese communications agencies with offices in London and Shanghai. We are the go-to agency for brands looking to connect with Chinese consumers creatively and efficiently. We work in partnership with our clients to develop insight driven, cross-cultural communications strategies which are practical and sustainable.

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Why us

+ We are a full-service agency

+ Every member of our team is bilingual

+ We have offices in London and Shanghai so we can nurture our contacts and keep up to date with current trends

+ We are the go-to agency for some of the UK’s most trusted brands 

+ We are the only UK agency to have exclusive access to expert Chinese influencers/ KOLs

+ We work with pioneering elites from various industries to input into our projects

+ Our agility means we can implement plans and adjust them at record speed

+ We have never lost a client

What we do

We provide the following services, some of which are exclusive to Variety Plus.

  • Strategy & Planning

    + research & insights

    + social media listening

    + media planning and buying

    + e-commerce

  • Digital Marketing

    + social media

    + paid media  

    + reporting & evaluation 

  • Content & Creative

    + content strategy & distribution

    + creative development

    + localisation of campaign assets 

  • Media Relations

    + media strategy

    + messaging

    + media relations

  • Influencer/KOL Marketing

    + recruitment

    + management

    + contracts

    + reporting & evaluation

  • Partnerships

    + recruitment

    + account management

    + reporting & evaluation