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Meet the team


  • Meimei Zhao
    Founder / Managing Director

    Meimei began her career as a journalist in China before moving to London where she worked as a Marketing and Comms Head for the largest independent Chinese media company, outside of the mainland.

    Meimei founded Variety Plus with a handful of staff in 2016. Today, Variety Plus is one of the UK’s fastest growing communication agencies with offices in London and Shanghai.

    Meimei loves the arts and when she is not running Variety Plus, spends her time helping to produce some of the UK’s most successful immersive theatre shows.

  • Olivia O’Toole

    Olivia is a multi-award winning, big brand marketeer with extensive international experience. She has spent her near 20- year career driving customer growth and commercial success for companies including London & Partners (Visit London), CNN International and BBC Worldwide.  

    Olivia is an expert in ‘adaptation/localization strategy’ having delivered high profile projects for global brands in nearly every continent. She spent three years in Hong Kong, has visited China many times, and is passionate about introducing the best of Britain to China.  

  • Yuxiao Zhao
    Partner, Head of London Office

    Yuxiao graduated from the School of Journalism, Media and Culture at Cardiff University before moving to London, where she became a bilingual journalist with a focus on politics and technology.

    Yuxiao joined Variety Plus as a founding member, she is now a Partner and oversees the London office.

    Yuxiao is passionate about languages, is a qualified translator and can often be found microphone in hand hosting one of our many client events.

  • Lea Cao
    Head of Shanghai Office

    Lea graduated from the University of Lyon before moving to London where she obtained her MA in Global Media from the University of Westminster. As a result of her studies, Lea is fluent in French, English and Chinese.

    Lea began her career as a social media journalist in London before moving back to Shanghai where she worked for local and global agencies, managing consumer campaigns for BMW, Nike,, Alibaba together with their social media accounts.

    We were delighted to welcome Lea to the Variety Plus team when she joined us in the beginning of 2019 as Head of our Shanghai office.

  • Tu Hu
    Visual Director

    Tu completed his MA at Goldsmith’s College, University of London. Tu is one of the very few, if not only Chinese students to graduate with a masters in Screen Documentary from this creative powerhouse.

    Tu is the creative production genius behind Variety Plus and applies his extraordinary skills to every single production piece from social media viral video, TV commercials to film production. Tu manages the video production team and is Chair of Variety Plus’ joint venture with a studio called Central Image.

  • Xinghui Lee
    Head of Content

    Xinghui is a graduate of two of London’s prestigious universities - University of the Arts, ranked in the top 2 in the world for art and design, plus University College London (UCL), ranked in the top 15.

    Xinghui worked at UK creative agency Crossform (aka Free Bird) before joining the team at Variety Plus. Xinghui applies his craft daily, delivering our client’s key messages through creative visual approaches.


  • Shirly Shao

    With a BA degree in English Literature at Xiamen University and then a MA degree in Education at UCL Institute of Education, Shirly has a great passion towards cross-cultural communication and education industry.

    At Variety Plus, Shirly represents the generation Z with her funky, unique and creative copywriting style, to ensure we help British brands to outreach their target audience in China market smartly and sustainably.  

  • Yaya
    Digital Creator

    Yaya graduated with a straight A+ from University of the Arts London.WIth a solid background in Language and Literature and additional expertise in Fashion Design, Yaya is well-versed in the art of verbal expression as well as its visual representation in social media.With her commitment and skillsets, Yaya has demonstrated her passion for creative thinking in social media operations. Yaya is like a never-ending source of inspiration for both the Variety Plus team and the clients.

  • RUI
    Content Creative

    Rui graduated from Goldsmiths, University of London with an MA degree in Media and Communication. She has a deep passion for exploring media, marketing and public relations, while focusing on diverse cultural phenomena. Before joining the team, Rui worked for a top Chinese Internet company.